The Link Group is proud to welcome Melia Whiteside as the newest Partner. She joined TLG nearly 18 years ago, built her…

Insights 5 min read

The Link Group's culture is something Jim Pullen has lived for thirty years. As the firm's longest-tenured team member, he's watched the…

Insights 5 min read

The AI qualitative debate is moving fast. In this piece, Jase Bumgardner walks through the real design question researchers are facing: not…

Retail 2 min read

Putting boots on the ground to see how an auto care brand could level up the DIY car washing experience

Healthcare 2 min read

Simply inserting new data, no matter how compelling, can result in a disjointed brand story.

Healthcare 2 min read

We brought marketers inside the patients' world through an immersive all-day workshop.

Insights 5 min read

Raja Gupta didn't set out to work in market research. He just found it and something clicked. In this post, he reflects…

Insights 6 min read

Laura Bayzle leads by listening. As a Managing Partner at TLG, her approach to leadership, career development, and research all come back…

Food and Grocery 2 min read

A restaurant wanted to optimize its delivery app and service, but they didn't have a foundational understanding of what drives delivery decisions.…