Insights and Innovations
Explore our latest thoughts on leadership and strategy.
A new look for
The Link Group
We’re excited to share The Link Group’s refreshed brand identity. This update reflects our ongoing commitment to partnership, genuine connection, and clear thinking. This is more than aesthetics; it’s a signal of who we are today and how we’ll continue to show up for you.
TLG Gives Back: Closing the distance on healthcare access.
TLG Gives Back is kicking off with a new partnership focused on one of healthcare's biggest challenges: access. Through financial support, volunteer…
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Meet TLG’s newest Partner, Melia Whiteside
The Link Group is proud to welcome Melia Whiteside as the newest Partner. She joined TLG nearly 18 years ago, built her…
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Building with trust: Jim Pullen’s three decades of teamwork and growth
The Link Group's culture is something Jim Pullen has lived for thirty years. As the firm's longest-tenured team member, he's watched the…
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Everything in moderation, including moderation.
The AI qualitative debate is moving fast. In this piece, Jase Bumgardner walks through the real design question researchers are facing: not…
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Creating clarity with heart: Raja Gupta on the human side of research
Raja Gupta didn't set out to work in market research. He just found it and something clicked. In this post, he reflects…
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Leading with Curiosity: How Managing Partner, Laura Bayzle, Shapes Leadership and Research at TLG
Laura Bayzle leads by listening. As a Managing Partner at TLG, her approach to leadership, career development, and research all come back…
Read morePartner with TLG to shape what’s next
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