Our work in action
Explore how we’ve helped brands solve real challenges through thoughtful research, strategic thinking, and measurable results.
Helping a leader in skincare bridge clinical efficacy with consumer empathy
We helped a science-first skincare leader uncover the deep emotional and mental health tensions of chronic skin conditions, providing the strategic foundation for more authentic messaging and a deeper connection with their community.
Prioritizing stakeholder engagement in campaign selection
We utilized AI-assisted stakeholder synthesis and iterative research sprints to help a global pharma leader navigate complex internal opinions and confidently align on a unifying creative campaign for a breakthrough therapy.
Upgrading the DIY car wash through product innovation
Putting boots on the ground to see how an auto care brand could level up the DIY car washing experience
Read more
Integrating a new messaging pillar into an established brand story
Simply inserting new data, no matter how compelling, can result in a disjointed brand story.
Read more
Building empathy-driven strategies for autoimmune innovation
We brought marketers inside the patients' world through an immersive all-day workshop.
Read more
Going beyond UI/UX to level-up a restaurant’s delivery app
A restaurant wanted to optimize its delivery app and service, but they didn't have a foundational understanding of what drives delivery decisions.…
Read more
Developing a high-precision customer strategy for an iconic retail brand portfolio
A multi-billion dollar leader in the beauty & retail space faced a critical strategic hurdle: their overarching brand messaging had become too…
Read more
Helping a leader in skincare bridge clinical efficacy with consumer empathy
A personal care brand wanted to expand into facial skincare leveraging it's brand equity around natural ingredients. We needed to design research…
Read morePartner with TLG to shape what’s next
We work side by side with brands to uncover clarity from complexity turning research into strategies that inspire confident decisions and lasting impact.