Insights and Innovations
Explore our latest thoughts on leadership and strategy.
A new look for
The Link Group
We’re excited to share The Link Group’s refreshed brand identity. This update reflects our ongoing commitment to partnership, genuine connection, and clear thinking. This is more than aesthetics; it’s a signal of who we are today and how we’ll continue to show up for you.
Everything in moderation, including moderation.
The AI qualitative debate is moving fast. In this piece, Jase Bumgardner walks through the real design question researchers are facing: not…
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Creating clarity with heart: Raja Gupta on the human side of research
Raja Gupta didn't set out to work in market research. He just found it and something clicked. In this post, he reflects…
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Leading with Curiosity: How Managing Partner, Laura Bayzle, Shapes Leadership and Research at TLG
Laura Bayzle leads by listening. As a Managing Partner at TLG, her approach to leadership, career development, and research all come back…
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A new look for The Link Group
We’re excited to share The Link Group’s refreshed brand identity. This update reflects our ongoing commitment to partnership, genuine connection, and clear…
Read more
Unmasking Authenticity: Using patient voices to transform healthcare-provider insights into business impact.
The question: How do we more effectively uncover authentic insights from HCPs rather than practiced answers?
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Measuring What Matters: A Donor-Centered Approach to Market Research Trackers
How can you objectively measure the impact that dance and music have on a child’s ability and school performance? The Link Group…
Read morePartner with TLG to shape what’s next
We work side by side with brands to uncover clarity from complexity turning research into strategies that inspire confident decisions and lasting impact.