Behind every insight is a person. 

Before someone is a researcher, they’re a human. The way they listen, probe, and guide a conversation didn’t come from a methodology. It came from who they are and the instincts they’ve developed along the way. 

Connection Point is a new video podcast series from The Link Group. Each episode is a one-on-one conversation with a Linker where we explore who they are beyond their title, and how that shapes the way they show up for clients. We uncover the experiences and passions that make our team curious, perceptive, and sharp researchers. 

 The people you trust with your most important questions aren’t just skilled. They’re genuinely curious about the world around them.

This is where you meet them. 

Season 1 

Season 1 features six episodes, releasing monthly from June through November 2026. New episodes are available on YouTube, Apple Podcasts, and Spotify. 

Watch the Season 1 trailer here. 

Episode 1: Tom Pfeil 

Tom Pfeil co-founded The Link Group in 1994 with a simple conviction: clients deserved better. Thirty years later, TLG has a 99% client retention rate and an employee turnover rate that most companies don’t come close to. Host Andrew Borum traces how it all started and what it took to build a company people didn’t want to leave.  Launching June 25th.  

Episode 2: Melia Whiteside [Link coming soon] 

Episode 3: Jeff Whiteside [Link coming soon] 

Episode 4: Mark Alkins [Link coming soon] 

Episode 5: Jessica Caffrey [Link coming soon] 

Episode 6: Brandon Richard and Andrew Hunt [Link coming soon]