For decisions that shape tomorrow.
At TLG, we bring together deep research and a custom approach to every business challenge. Our insights are clear, connected to the voice of the customer, and designed to drive confident decisions and lasting impact.
Trusted by leading brands
The numbers
behind our story
Of helping organizations navigate complexity with clarity and confidence.
Trusted by leading global brands, including Fortune 500 organizations, to uncover insights that drive decisions.
Reflecting the trust our clients place in us, many have worked with TLG for decades.
Research
that drives action
At TLG, we work alongside teams across industries to make sense of complexity and move forward with clarity. Whether uncovering deep human truths, navigating competing priorities, or shaping high-impact stories for decision-makers, our research helps organizations align, act, and create lasting impact.
Clarity in complexity
We take on your most complex business challenges, working with you to understand exactly what’s needed and craft the ideal approach. No two challenges are the same, we find clarity where others see complexity.
Insights that move
Our research blends business understanding with human insight to create stories that drive decisions. We deliver leadership-ready reports that move people, shape strategy, and give research a seat at the table.
Lasting partnership
We’re not just executors. While many firms deliver research and move on, we stay alongside your team, helping shape decisions during the project and supporting impact long after. It’s why so many of our relationships last years, not months.
Experience that brings
fresh perspective
We bring cross-sector experience that sharpens strategy and speeds impact. No one-size-fits-all playbook, just proven frameworks, fresh angles, and transferable learnings tailored to your challenge.
Healthcare
Helping healthcare brands build trust, simplify complexity, and deliver on their promises to patients and stakeholders.
Beauty
Helping beauty brands stand out, stay authentic, and respond fast to shifting consumer expectations.
Retail
Guiding retail brands to stay ahead of changing customer needs and deliver seamless, meaningful experiences.
Finance
Enabling financial brands to balance innovation, trust, and regulatory demands and engage customers with confidence.
Food & Grocery
Partnering with food & grocery brands to strengthen loyalty and respond to consumer demand for transparency, quality, and purpose.
Technology
Supporting tech innovators to turn complexity into clarity and connect with customers in meaningful ways.
Trusted by industry leaders
As you can see from the responses from the team, you have clearly made a huge impact on the business this year and on us. We could not have gotten through this year without your partnership. Your team is the best of the best in this industry! Thanks for making our lives better by being great researchers, partners and more importantly people."
Thanks to your work over the past year, we now have a clearer strategic direction and deeper understanding of our customer than ever before. The final deliverable your team provided was the clearest, most impactful output I have ever seen from research and should be an example of what good looks like moving forward."
I have to share how incredibly fortunate we are to have you as our brand strategy partners. You are not only market researchers – you are deliberate thought partners on all aspects of brand development. You come prepared with opinions grounded in the voice of our customers, and provide recommendations that are not off the cuff, but thought through and clear. We all trust you and are lucky to have you on this journey with us all."
We turn to The Link Group for our strategic projects -- the ones we know will likely travel up to our c-suite. We've really valued your insight and partnership over the past several years."
Developing a high-precision customer strategy for an iconic retail brand portfolio
We helped a global retail powerhouse unify its brand portfolio through a proprietary segmentation that bridged the gap between two distinct sub-brands.
Pushing past surface-level barriers to boost injectable adoption
We utilized simulated office visits and patient actors to uncover the subconscious biases delaying injectable adoption in Type 2 Diabetes, resulting in a new treatment philosophy framework that redefined the brand’s HCP segmentation and messaging strategy.
Case studies

Going beyond UI/UX to level-up a restaurant’s delivery app
A restaurant wanted to optimize its delivery app and service, but they didn't have a foundational understanding of what drives delivery decisions.…
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Developing a high-precision customer strategy for an iconic retail brand portfolio
A multi-billion dollar leader in the beauty & retail space faced a critical strategic hurdle: their overarching brand messaging had become too…
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Helping a leader in skincare bridge clinical efficacy with consumer empathy
A personal care brand wanted to expand into facial skincare leveraging it's brand equity around natural ingredients. We needed to design research…
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