Announcement

Data is the fuel that powers market research, driving the insights that shape business strategies. But what happens when that fuel is contaminated? At The Link Group, we're committed to ensuring its purity and are proud to be at the forefront of a crucial industry...

Healthcare Providers (HCPs) are often a primary lens for understanding treatment landscapes, patient needs, and product potential. However, we often see a convergence of issues that can impact the authenticity of the insights collected: HCPs are often “frequent...

The Link Group has had the pleasure of working with North Carolina Arts in Action (NC AIA) over the past seven years. NC AIA, a non-profit organization, empowers children in elementary schools through dance and live music, regardless of abilities and socio-economic...

Surveys are a cornerstone of market research, but what happens when the data itself becomes unreliable? AI has revolutionized many aspects of our lives, and research is no exception. But with this progress comes a new challenge: AI survey fraud. Have you ever...