Company Announcement

By The Link Group
November 11, 2025
3 min read

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The Link Group’s journey began one night in the summer of 1994. Forget fancy whiteboards – Brad and Tom sketched out their vision for a unique market research firm on a (slightly greasy) cocktail napkin. The napkin met its fate in the trash, but their dream lived on! 

Fast forward 30 years, and that napkin sketch has blossomed into the powerhouse known as The Link Group. Today, our team of over 100 passionate researchers ranks among the top 25 strategic market research consultancies in the country. 

Now, after three decades of leadership, Brad and Tom are transitioning into well-deserved retirement. Words can’t express our gratitude for their vision, dedication, and the incredible foundation they’ve built. Their leadership has been instrumental in our success, and we’ll forever cherish the memories made along the way.

This transition marks an exciting new chapter for our company. We’re thrilled to announce that Jim, Laura, and Raja are stepping up as our new Managing Partners. As familiar faces with a profound understanding of our company and its values, they are perfectly positioned to lead us forward. We’re also officially an employee-owned company! The transition to an Employee Stock Ownership Plan (ESOP) is a testament to what has always been central to The Link Group: the people. Linkers will now have direct ownership stake in the company’s continued success.

To our valued client partners, this means a seamless transition with the same dedication to excellence you’ve come to rely on. To Brad and Tom, thank you for building a company brimming with heart and a winning spirit. We’ll miss your leadership and are thrilled to embrace the new chapter ahead!

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By The Link Group
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