Insights and Innovations
Explore our latest thoughts on leadership and strategy.
A new look for
The Link Group
We’re excited to share The Link Group’s refreshed brand identity. This update reflects our ongoing commitment to partnership, genuine connection, and clear thinking. This is more than aesthetics; it’s a signal of who we are today and how we’ll continue to show up for you.
A new look for The Link Group
We’re excited to share The Link Group’s refreshed brand identity. This update reflects our ongoing commitment to partnership, genuine connection, and clear…
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Unmasking Authenticity: Using patient voices to transform healthcare-provider insights into business impact.
The question: How do we more effectively uncover authentic insights from HCPs rather than practiced answers?
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Measuring What Matters: A Donor-Centered Approach to Market Research Trackers
How can you objectively measure the impact that dance and music have on a child’s ability and school performance? The Link Group…
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Data Quality Benchmarking: The Link Group’s Role in the Data Quality Revolution
Data is the fuel that powers market research, driving the insights that shape business strategies. But what happens when that fuel is…
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How to Identify AI Survey Fraud
AI has revolutionized many aspects of our lives, and research is no exception. But with this progress comes a new challenge: AI…
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Company Announcement
We’re thrilled to announce that Jim, Laura, and Raja are stepping up as our new Managing Partners. As familiar faces with a…
Read morePartner with TLG to shape what’s next
We work side by side with brands to uncover clarity from complexity turning research into strategies that inspire confident decisions and lasting impact.