Helping healthcare teams make confident choices rooted in human understanding
Healthcare decisions are shaped by scientific evidence, evolving standards of care, and the needs of patients, healthcare professionals, and payers. We help insights teams bring human understanding into strategic decisions across the brand and development lifecycle.
The shifts shaping the industry
We’ve partnered with over half of the top 50 global pharma companies to build brand strategies that drive adoption at launch and maintain market leadership to maturity.
How TLG helps
Engaging stakeholders
For research to drive action in healthcare, it must resonate beyond marketing. We actively engage medical, payer, legal, and regulatory partners so insights are credible, aligned, and ready to inform decisions.
Anchoring in your business
Scientific progress and market dynamics are constantly shifting. We ground our findings in the real-world behaviors of patients and providers, ensuring insights remain relevant against trial timelines and evolving treatment landscapes.
Providing insights that travel
Healthcare leaders need clarity to move forward with confidence. We distill complex human data into focused, audience-ready narratives that empower cross-functional teams to act decisively as the market unfolds.
The numbers
behind our story
Of helping organizations navigate complexity with clarity and care.
Trusted by leading global brands, including Fortune 100 & 500 organizations, to uncover insights that drive lasting impact.
Reflecting the trust our clients place in us, many have worked with TLG for decades.
Prioritizing stakeholder engagement in campaign selection
We helped a leading healthcare brand move with efficiency, ensuring each team member had an opportunity to be heard. By leveraging AI-powered stakeholder chats, instead of burning time recounting what was heard, we focused on critical discussions about global implementation, risk mitigation, and competitive future-proofing.
Decoding the patient journey to bridge the gap in OSA care
We combined real-time artist sketching with AI-generated video personas to help a pharma leader identify the specific visual and verbal triggers needed to drive physician adoption for a breakthrough sleep apnea treatment.
Cross-industry case studies
Expanding reach for a mature men’s footwear brand
Despite a loyal customer base, a men’s footwear brand needed to drive new growth by expanding beyond their current target. Our custom…
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Translating an American retail giant for the European woman
A long-standing leader in the US intimates market struggled to gain traction in Europe. We needed a boots-on-the-ground approach to see where…
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Prioritizing stakeholder engagement in Alzheimer’s campaign selection
A breakthrough Alzheimer’s therapy needed a unifying creative campaign that resonated globally across multiple indications, which meant there were a lot of…
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Have a question or want to talk through a project? You’ll connect directly with one of our researchers, no handoffs, no waiting. We’ll help you find the answers you need.