Helping beauty brands make confident choices in a trend-driven category
Beauty moves at the speed of culture, shaped by trends, identity, and rising expectations for authenticity. We help teams turn human understanding into clear direction to make sure brand, product, and innovation decisions remain relevant and ahead of the curve.
The shifts shaping the industry
We help you uncover what truly matters to consumers, providing the guidance your teams need to decide where to invest, how to show up, and when to evolve.
How TLG helps
Engaging stakeholders
We help you bridge the gap between research and your cross-functional teams, engaging key stakeholders early so insights feel relevant and aligned before they reach leadership.
Anchoring in your business
Trends don’t exist in a vacuum, and neither does your brand. We ground insights in your competitive set, portfolio strategy, and growth priorities so they extend beyond a single study or moment in culture.
Providing insights that travel
Insights only matter if they drive action. We translate complex learnings into clear points of view, framing insights so they inform decisions, spark alignment, and influence what happens next.
The numbers
behind our story
Of helping organizations navigate complexity with clarity and care.
Trusted by leading global brands, including Fortune 100 & 500 organizations, to uncover insights that drive lasting impact.
Reflecting the trust our clients place in us, many have worked with TLG for decades.
Determining viability of a natural skincare line within a crowded market
We helped a leading personal care brand to determine if their brand equity would translate to a new facial line. By pinpointing exactly where consumer trust began and ended, we empowered the team to optimize their launch roadmap and focus resources on the products most likely to win at shelf.
Helping a leader in skincare bridge clinical efficacy with consumer empathy
We helped a science-first skincare leader uncover the deep emotional and mental health tensions of chronic skin conditions, providing the strategic foundation for more authentic messaging and a deeper connection with their community.
Cross-industry case studies
Expanding reach for a mature men’s footwear brand
Despite a loyal customer base, a men’s footwear brand needed to drive new growth by expanding beyond their current target. Our custom…
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Translating an American retail giant for the European woman
A long-standing leader in the US intimates market struggled to gain traction in Europe. We needed a boots-on-the-ground approach to see where…
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Prioritizing stakeholder engagement in Alzheimer’s campaign selection
A breakthrough Alzheimer’s therapy needed a unifying creative campaign that resonated globally across multiple indications, which meant there were a lot of…
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Have a question or want to talk through a project? You’ll connect directly with one of our researchers, no handoffs, no waiting. We’ll help you find the answers you need.