The refresh

We’re excited to share The Link Group’s refreshed brand identity. This update reflects our ongoing commitment to partnership, genuine connection, and clear thinking. This is more than aesthetics; it’s a signal of who we are today and how we’ll continue to show up for you.

Why now

Over the past year, we’ve listened closely to our clients’ perspectives and looked hard at how we serve leaders facing complex, high-stakes decisions. What we heard: You want clarity. You want a partnership that’s proactive, hands-on, and rooted in transparency. Not just data, but insights built to drive action.

Our new brand identity makes these promises unmistakable, sharpening the way we help you turn complexity into confident decisions.

What’s new

• A modern logo. Clean, bold, and symbolic of the connections we build between teams, data, and people.

• A vibrant color palette. Energetic yet grounded, designed for adaptability as we grow and flex alongside you.

• A redesigned website. Clear, approachable, and easy to navigate. Our new site offers a straightforward view of who we are, how we support our clients, and the specific challenges we help them solve. Explore relevant case studies and resources to understand the tangible value we bring to every partnership.

• Updated social presence. On LinkedIn and Instagram, you’ll see more of our culture, collaboration, and real stories of impact, so you understand not just what we do, but how it feels to work with us.

Staying true to our values

While our look has evolved, our mission hasn’t changed. We remain dedicated to:

• Insights that move: We deliver research that doesn’t just inform; it drives action and impact.

• Invested expertise: We’re as committed to the outcome as you are, bringing depth, integrity, and clarity to every challenge.

• Everyday excellence: We adapt quickly, execute reliably, and make the process feel easy.

• Human at every step: We lead with empathy, care, and respect, whether collaborating with clients, supporting each other, or elevating the real voices behind the research.

What’s ahead

This rebrand is about clarity and alignment, both inside and out. Our purpose remains rooted in helping leaders make better decisions, support their teams, and deliver tangible impact.

Thank you for being part of our story. We invite you to experience the new TLG. Explore the website, connect with us on social, and see how this next chapter will help us deliver even greater value together.