Insights that move
We believe that where you land is more important than how you get there, so we custom design our research approach to your unique business challenge. Whether it’s qual, quant, ethno, or a hybrid, our tailored approach helps you make confident decisions and drive tangible results for your brand.
How we approach research
At TLG, we don’t see research as a choice between methods. We combine the right approaches for every challenge, blending quantitative precision, qualitative depth, and real-world observation to create a fuller picture and more meaningful impact.
Qualitative research
People tell a story.
Live engagements help us explore attitudes, motivations, and perspectives that reveal the human side behind the data.
Quantitative research
Data tells a story.
We design surveys that engage your customers and unearth a data narrative that empowers confident decision-making.
Ethnography
Behaviors tell a story.
By observing your customers in stores, in homes, and in motion, we uncover not just what they say, but what they do and why.
The numbers
behind our story
Of helping organizations navigate complexity with clarity and care.
Trusted by leading global brands, including Fortune 500 organizations, to uncover insights that drive decisions.
Reflecting the trust our clients place in us, many have worked with TLG for decades.
How our process works
At TLG, research isn’t handed off between teams. The same experts who design your study also execute, analyze, and deliver it, ensuring every step stays aligned to your goals and nothing falls through the cracks.
Discovery & goal setting
We start by listening. Understanding your business and challenges allows us to design research that’s perfectly aligned with what matters most.
Research design
We create a tailored plan that blends the right methods: qualitative, quantitative, ethnographic, and strategic workshops, to uncover both trends and human insights.
Fieldwork & data collection
Our experienced team carries out the research with care and precision, ensuring data that’s accurate, representative, and ethically gathered.
Analysis & insight generation
Because the same people who design your study analyze it, we’re able to turn data into meaningful stories that reveal not just the “what” but the “why.”
Reporting & deliverables
We don’t just hand over a deck, we deliver insights in the formats that drive action, from workshops and strategy sessions to podcasts, infographics, and concise executive summaries. Every deliverable is designed to make findings clear, engaging, and ready to use.
Going beyond UI/UX to level-up a restaurant’s delivery app flow
We helped a national restaurant brand optimize its digital ordering experience by blending tactical UI/UX testing with deep foundational research into the latent drivers of delivery decision-making.
Bridging communication gaps in gout treatment
We helped a global pharmaceutical leader and the Arthritis Foundation bridge the communication gap between patients and physicians through innovative ‘bridge groups’ and exam room simulations that established a new national gold standard for care.
Real solutions for shared challenges
At TLG, we work with leaders across industries, from global organizations to emerging innovators. We bring deep sector knowledge together with practical, human insight. That means our clients don’t just get solutions that work in theory, they get strategies that help them break through where it counts.
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Have a question or want to talk through a project? You’ll connect directly with one of our researchers, no handoffs, no waiting. We’ll help you find the answers you need.