Helping financial teams design customer experiences that earn confidence.
In financial services, trust is built through everyday digital interactions. We help teams understand nuanced human behavior in financial contexts and turn that understanding into direction leaders can rely on.
The shifts shaping the industry
We help you uncover what customers value in digital financial experiences and translate that into recommendations that support thoughtful decisions and real-world outcomes.
How TLG helps
Engaging stakeholders
Digital financial experiences touch product, compliance, legal, and leadership teams. We involve these stakeholders early so insights are credible, aligned, and ready for decision-making.
Anchoring in your business
Insight is only valuable when it can be acted on. We ground recommendations in your product ecosystem, competitive landscape, and risk considerations so teams can move forward with confidence.
Providing insights that travel
Finance leaders need clarity they can trust in a fast-changing environment. We translate learnings into decision-ready guidance that helps insights teams influence digital experiences and strategic direction.
The numbers
behind our story
Of helping organizations navigate complexity with clarity and care.
Trusted by leading global brands, including Fortune 100 & 500 organizations, to uncover insights that drive lasting impact.
Reflecting the trust our clients place in us, many have worked with TLG for decades.
Driving growth and adding long-term value with small business services
We helped a leading financial services brand evolve beyond seasonal tax filing by identifying the high-value services that small business owners actually need to run their businesses. By mapping the journey from one-time transactions to ongoing partnerships, we enabled the team to optimize their engagement model for long-term growth.
Building health insurance concepts that deliver maximum member value
We helped a top insurer differentiate its offering in a crowded market by identifying the supplemental benefits that drive maximum value for members.
Cross-industry case studies
Expanding reach for a mature men’s footwear brand
Despite a loyal customer base, a men’s footwear brand needed to drive new growth by expanding beyond their current target. Our custom…
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Translating an American retail giant for the European woman
A long-standing leader in the US intimates market struggled to gain traction in Europe. We needed a boots-on-the-ground approach to see where…
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Prioritizing stakeholder engagement in Alzheimer’s campaign selection
A breakthrough Alzheimer’s therapy needed a unifying creative campaign that resonated globally across multiple indications, which meant there were a lot of…
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Have a question or want to talk through a project? You’ll connect directly with one of our researchers, no handoffs, no waiting. We’ll help you find the answers you need.