Helping food & grocery brands bridge the gap in a connected world.
We help food & grocery brands evolve beyond the shelf by delivering 360-degree consumer insights that navigate the complex intersection of industry and innovation.
The shifts shaping the industry
We bring cross-industry expertise to this shift, helping you understand your customers at a human level that extends far beyond the point of purchase.
How TLG helps
Engaging stakeholders
We bridge the gap between food, marketing, menu design, and tech by engaging all stakeholders early, ensuring insights are tailored to the diverse needs of today’s integrated teams.
Anchoring in your business
By anchoring research in the greater business reality, we decode the behaviors and attitudes that drive your consumers’ lives, helping you understand the tradeoffs that influence choice.
Providing insights that travel
In an industry that never stops moving, we keep stakeholders engaged at every step so that findings don’t just sit on a shelf, but spark immediate, confident action.
The numbers
behind our story
Of helping organizations navigate complexity with clarity and care.
Trusted by leading global brands, including Fortune 100 & 500 organizations, to uncover insights that drive lasting impact.
Reflecting the trust our clients place in us, many have worked with TLG for decades.
Helping a quick-service restaurant evaluate relative importance of service touchpoints
We helped a leading QSR brand evaluate a major operational shift by measuring the hidden impact of service touchpoints on the total customer experience. This research pinpointed a lynchpin in their service model, preventing a potentially costly change that would have eroded the brand’s signature hospitality and customer loyalty.
Going beyond UI/UX to level-up a restaurant’s delivery app flow
We helped a national restaurant brand optimize its digital ordering experience by blending tactical UI/UX testing with deep foundational research into the latent drivers of delivery decision-making.
Experience that brings
fresh perspective
We bring cross-sector experience that sharpens strategy and speeds impact. No one-size-fits-all playbook, just proven frameworks, fresh angles, and transferable learnings tailored to your challenge.
Healthcare
Helping healthcare brands build trust, simplify complexity, and deliver on their promises to patients and stakeholders.
Beauty
Helping beauty brands stand out, stay authentic, and respond fast to shifting consumer expectations.
Retail
Guiding retail brands to stay ahead of changing customer needs and deliver seamless, meaningful experiences.
Finance
Enabling financial brands to balance innovation, trust, and regulatory demands and engage customers with confidence.
Food & Grocery
Partnering with food & grocery brands to strengthen loyalty and respond to consumer demand for transparency, quality, and purpose.
Technology
Supporting tech innovators to turn complexity into clarity and connect with customers in meaningful ways.
Cross-industry case studies

Assessing viability of a new skincare line from a brand built on “natural”
A personal care brand wanted to expand into facial skincare leveraging it's brand equity around natural ingredients. We needed to design research…
Read more ›
Bridging communication gaps in gout treatment
An industry leader in gout treatment recognized a disconnect between patient needs and physician care. We knew that talking to each group…
Read more ›
Building health insurance concepts that deliver maximum member value
A top insurer needed to differentiate itself in a competitive health insurance market where many supplemental benefits had become table stakes. We…
Read more ›Let’s talk
Have a question or want to talk through a project? You’ll connect directly with one of our researchers, no handoffs, no waiting. We’ll help you find the answers you need.