The people, purpose,
and impact behind
The Link Group
We started with a simple mission: to help brands break through the noise and create lasting change. Over the years, we’ve built a team of empathetic, energetic people who are trusted to work alongside leaders to solve complex challenges and deliver strategies that are human-centered and grounded in real-world impact.
Our values in action
At TLG, our values are more than just words. They shape how we work, how we collaborate, and how we serve our clients. They drive the way we approach every project and every conversation.
Insights that move
We deliver research that doesn’t just inform, it drives action and impact.
Invested expertise
We’re as committed to the outcome as you are, bringing depth, integrity, and clarity to every challenge.
Everyday excellence
We adapt quickly, execute reliably, and make the process feel easy.
Human at every step
We lead with empathy, care, and respect, whether collaborating with clients, supporting each other, or elevating the real voices behind the research.
Our team
Our journey
A different kind of firm
Two Fortune 50 marketers set out to build a new type of market research firm, one that “just gets it” and puts people at the center.
Industry Recognition
Through organic growth and lasting client relationships, TLG earned a place in the Top 50 strategic market research consultancies.
Growing Together
We celebrated 50 team members, 1,000 projects completed, and the trust of leading brands across industries.
A different kind of firm
Expanding Our Reach From healthcare to retail and finance, TLG circled the globe, conducting research on nearly every continent in partnership with global brands.
Growing the Team
TLG doubled in size as we brought in experts from multiple sectors to deepen our capabilities.
Global Impact
Partnering with multinational companies to help them navigate disruption and seize new opportunities.
Commitment to Community
Launch of our community engagement program, including partnerships with food banks and volunteer initiatives.
Growing the Team
A New Chapter After 30 years, our founders entrusted TLG’s future to its people, becoming an employee-owned firm dedicated to carrying our values forward.
Trusted Partner Across Industries
Today, TLG continues to grow with a dedicated, global team supporting hundreds of brands and delivering impact across all industries
We’re hiring!
We’re looking for curious minds who want to turn data into decisions and research into real-world impact.
Developing product and partnership strategies for a phone accessories brand
We utilized global quantitative research and TURF analysis to help a leading technology accessory brand prioritize high-impact customization concepts and partnership strategies that maximized reach and justified premium pricing in a crowded DTC market.
Decoding the patient journey to bridge the gap in OSA care
We combined real-time artist sketching with AI-generated video personas to help a pharma leader align internal strategy with the real-world experiences of OSA patients, driving more proactive physician adoption.
Partnerships that make an impact
Giving back: our commitment
to the community
At TLG, we believe leadership extends beyond business. We are deeply committed to making a positive impact, not only through the work we do for our clients but also in the communities we serve.
One of the ways we give back is through our partnership with local food banks. Each year, TLG employees dedicate time and resources to volunteer and support food security efforts. Whether it’s organizing food drives or hands-on volunteering, we ensure that our impact goes beyond the office and into the community.