Intelligence, Personality, & Talent.

You’ll be glad you’re working with a Linker.

Get to Know Us

Linkers are some of the brightest people you’ll ever meet.

They skip offers from big consulting firms to join our environment of smart, collaborative people who love a challenge and have the independence to meet client needs in ways big and small. After all, empowering people is the only means to smarter research and better service.

Amanda Johnson

Position: Vice President
Categories: ATLANTA, RESEARCHERS, SENIOR LEADERSHIP
Hometown Boca Raton, FL Education University of Georgia (MMR) University of Central Florida (BS in Psychology, Minor in Marketing) Thinks Gratitude is the best attitude What you do Distill insights, know the data What makes you a good researcher Incessant need to have Plan A, B, and C Has been known to Say “just kidding” before a joke can land

Amanda Johnson

Vice President

Andrew Borum

Position: Vice President
Categories: DURHAM, RESEARCHERS, SENIOR LEADERSHIP

Hometown
Greensboro, NC

Education
Wake Forest University (BSBA)

Thinks
You must be yourself. It’s the only job no one else can do.

What you do
Uncover what people mean by what they say

Guilty pleasure
Disney World… as an adult

What’s at the top of your bucket list?
“Andrew’s Bucket List” (*underlined*)

Andrew Borum

Vice President

Beth Hurtt

Position: Vice President
Categories: DURHAM, RESEARCHERS, SENIOR LEADERSHIP

Hometown
Columbia, MD

Education
Wake Forest University (BS)
University of Georgia (MMR)

Thinks
If everyone is thinking alike, then somebody isn’t thinking

What makes you a good researcher
A curiosity about why people do/think/feel what they do

Has been known to
Play almost every recreational sport possible from kickball to dodgeball to pickleball

Favorite quote
“Nothing in life is to be feared. It is only to be understood.” —Marie Curie

Beth Hurtt

Vice President

Brad Camrud

Position: Founder & President
Categories: OPERATIONS, RESEARCHERS, SARASOTA, SENIOR LEADERSHIP

Hometown
Moorhead, MN

Education
Thunderbird (Masters in International Marketing)

What you do 
Identify unmet needs to define strategy

Passionate about
All things environmental, Caribbean beaches, pinot noir, and karate

Favorite quote
“Do or do not. There is no try” – Yoda, Star Wars: The Empire Strikes Back

Brad Camrud

Founder & President

Denise Minor Abatzis

Position: Partner
Categories: REMOTE, RESEARCHERS, SENIOR LEADERSHIP

Hometown
Watertown, NY

Education
University of North Carolina – Chapel Hill (BSBA)

What you do
Talk a little, listen more.

Favorite book
The Time Traveler’s Wife

Most unique research topic
Taste test research of different flavors of candy corn

What’s at the top of your bucket list?
Go on a safari

Denise Minor Abatzis

Partner

Erin Sattenfield

Position: Partner
Categories: REMOTE, RESEARCHERS, SENIOR LEADERSHIP

Hometown
Winston-Salem, NC

Education
Bard College (BA in English & Creative Writing)
The New School University (MA in Media Studies)

Thinks
Empathy unlocks everything

Has been known to
Plan entire vacations around a single restaurant

Guilty pleasure
I hate the term guilty pleasure – own your loves, even if it’s the Bachelor/ette

Favorite thing about TLG
I genuinely love the people I work with at TLG – accross the board we are kind, curious and committed to doing our best.

Erin Sattenfield

Partner

Jase Bumgardner

Position: Partner
Categories: ATLANTA, RESEARCHERS, SENIOR LEADERSHIP

Hometown
Laurinburg, NC

Education
University of North Carolina – Chapel Hill (BS in Journalism & Mass Communication)

Thinks
Be Kind, Be Brave, Be Yourself

What makes you a good researcher
Working backwards to create a decision advantage

Most interesting research topic
Anything involving the obesity epidemic – why it’s happening, how to drug it, how to beat it

Favorite thing about TLG
Everything

Jase Bumgardner

Partner

Jeff Whiteside

Position: Vice President
Categories: DURHAM, RESEARCHERS, SENIOR LEADERSHIP

Hometown
Raleigh, NC

Education
University of North Carolina – Chapel Hill (BSBA, Minor in Spanish)

What you do 
Listen with all five senses

Guilty pleasure
Reading cookbooks like novels

Favorite quote
“Whatever you do, take care of your shoes.” – Phish

Favorite thing about TLG
The ability to solve challenging business problems while wearing flip flops and a trucker hat

Jeff Whiteside

Vice President

Jessica Caffrey

Position: Vice President
Categories: DURHAM, RESEARCHERS, SENIOR LEADERSHIP

Hometown
I’ve moved a lot, but I now claim Raleigh, NC!

Education
University of North Carolina – Chapel Hill (BSBA)

Thinks
Life is about balance

Has been known to
Accidentally snort when I laugh too hard

Favorite quote
“I’d rather live with a good question than a bad answer.” —Aryeh Frimer

Most interesting research topic
Anything onsite in people’s homes – it’s always fascinating what they’ll reveal

Jessica Caffrey

Vice President

Jessica Metcalf

Position: Vice President
Categories: ATLANTA, RESEARCHERS, SENIOR LEADERSHIP

Hometown
Atlanta, GA

Education
Georgia State University (BS in Mathmatics, Minor in Theater)
Kennesaw State University (MBA)

Thinks
You should never be too proud to laugh at yourself; life’s too short to be so serious all the time

What you do 
Simplify complex analyses / numerical insights

Has been known to
Take vacation when a video game I’ve been waiting to drop is first released

What’s your favorite Link Group memory?
Office-wide wine tastings in the Camrud wine cellar

Jessica Metcalf

Vice President

Jim Pullen

Position: Partner
Categories: DURHAM, OPERATIONS, RESEARCHERS, SENIOR LEADERSHIP

Hometown
Warrensburg, MO

Education
Washington University (BSEE)
Vanderbilt University (MBA)

Thinks
Understand first, then seek to be understood

Passionate about
My family, the outdoors, and lifetime learning

What makes you a good researcher
I channel the voice of the customer, even when they may be speaking an uncomfortable truth.

Guilty pleasure
Baking

Jim Pullen

Partner

John Minnick

Position: Vice President
Categories: REMOTE, RESEARCHERS, SENIOR LEADERSHIP

Hometown
Indianapolis, IN

Education
Ball State University (BA in Journalism & Political Science)

What you do
Connect dots

Has been known to
Co-opt TikTok jargon that is 3 years out of date

Most interesting research topic
Impact of aging on the male psyche

Thinks
The truth is out there

John Minnick

Vice President

Kavitha Bradley

Position: Partner
Categories: ATLANTA, OPERATIONS, RESEARCHERS, SENIOR LEADERSHIP

Hometown
Lenexa, KS

Education
University of North Carolina – Chapel Hill (BSBA)

What you do
Solve problems, big and small

What makes you a good researcher
I have a relentless growth mindset and an insatiable curiosity about my clients’ business problems

Favorite quote
“You can choose courage or you can choose comfort. You cannot have both.” – Brene Brown

Favorite thing about TLG
They’ve seen me grow up – from getting married to having my two kids, Linkers have been amazing and supportive through it all

Kavitha Bradley

Partner

Laura Bayzle

Position: Partner
Categories: DURHAM, RESEARCHERS, SENIOR LEADERSHIP

Hometown
O’Fallon, IL

Education
Wake Forest University (BA)
Duke University (MBA)

What you do 
Gather, distill, inspire

Passionate about
Learning about the world around me

Has been known to
Sing karaoke to Madonna and Eminem

Most unique research topic
Observing hotel housekeeping cleaning behaviors

Laura Bayzle

Partner

Laura Stone

Position: Partner
Categories: DURHAM, OPERATIONS, RESEARCHERS, SENIOR LEADERSHIP

Hometown
Raleigh, NC

Education
University of North Carolina – Chapel Hill (BA in Communications)

Thinks
We are all connected, and at the core people are good

Passionate about
A good brainstorm, an honest and vulnerable response, and all things related to positive energy

Has been known to
Be a “loose cannon”

Favorite movie
Love, Actually

Laura Stone

Partner

Lauren Yankes

Position: Vice President
Categories: DURHAM, RESEARCHERS, SENIOR LEADERSHIP

Hometown
Durham, NC

Education
University of North Carolina – Chapel Hill (BSBA)

Passionate about
Skincare and tacos

What makes you a good researcher
I stay focused on the big picture, tailoring every question, framework, and team discussion to advance the overarching strategy

Favorite quote
First consider how something can work before considering how it can’t

What’s at the top of your bucket list?
Scuba dive between the tectonic plates near Iceland

Lauren Yankes

Vice President

Melia Whiteside

Position: Vice President
Categories: DURHAM, RESEARCHERS, SENIOR LEADERSHIP

Hometown
Charlotte (The Queen City), NC

Education
University of North Carolina – Chapel Hill (BSBA)

Has been known to
Surprise people with my big personality

Most unique research topic
Observing pacemakers being implanted in the operating room

Favorite thing about TLG
I call the people I work with “my friends” before “my co-workers”

Melia Whiteside

Vice President

Melissa Pfeil

Position: Vice President
Categories: DURHAM, RESEARCHERS, SENIOR LEADERSHIP

Hometown
Washington, NC

Education
UNCW (BS in Marketing)
UGA (MMR)

What you do
Inform strategic decisions

Passionate about
Connecting with others

What makes you a good researcher
The ability to find hidden patterns in data

Guilty pleasure
A balanced mix of 90’s rap and yacht rock

Melissa Pfeil

Vice President

Michelle Hunt

Position: Senior Vice President
Categories: DURHAM, RESEARCHERS, SENIOR LEADERSHIP

Hometown
Durham, NC

Education
Mass Institute of Technology (BS in Mechanical Engineering)
Virginia Tech (PhD in Marketing)

Passionate about
Pickleball, dogs, and challenging myself and my friends

What makes you a good researcher
I love figuring out the answers to things and seeing relationships in data

Has been known to
Say hi to every dog I see, no matter when or where (“Who’s a good boy? You are! You are!”)

Favorite thing about TLG
How supportive and caring everyone is of each other. It’s a great place to work, to learn, to have fun, but if something goes wrong, people will have your back.

Michelle Hunt

Senior Vice President

Michelle Lester

Position: Partner
Categories: ATLANTA, RESEARCHERS, SENIOR LEADERSHIP

Hometown
Chattanooga, TN

Education
UGA (BBA, MMR)

Thinks
The only constant in life is change

Passionate about
Food, neuroscience, and fantasy football

Has been known to
Say what everyone else is thinking

What is your “at bat” song?
Short Skirt, Long Jacket by Cake

Michelle Lester

Partner

Mike Morse

Position: Vice President
Categories: DURHAM, RESEARCHERS, SENIOR LEADERSHIP

Hometown
Greensboro, NC

Education
University of North Carolina – Chapel Hill (BA in Economics)

Passionate about
Trying to live in the moment

What makes you a good researcher 
I listen more than I speak

Has been known to
Hit MLB games after research whenever the home team is in town

Favorite quote
“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” – Ferris Bueller

Mike Morse

Vice President

Morgan Sigler

Position: Vice President
Categories: RESEARCHERS, SARASOTA, SENIOR LEADERSHIP

Hometown
Hickory, NC

Education
Elon University (BA)

Thinks
A positive attitude and hard work are the ingredients for success

What you do
Understand the how and the why

Guilty pleasure
Belting along to Broadway soundtracks in my car

Favorite quote
“A diverse mix of voices leads to better discussion, decisions and outcomes for everyone.” – Sundar Pichai

Morgan Sigler

Vice President

Raja Gupta

Position: Partner
Categories: ATLANTA, RESEARCHERS, SENIOR LEADERSHIP

Hometown
Birmingham, AL

Education
University of North Carolina – Chapel Hill (BSBA)
Duke University (MBA)

Thinks
Do what you love and success will follow

What you do
Support clients and colleagues in their growth

Has been known to
Be a little extra when it comes to making cocktails

What’s your superpower?
Ordering just the right amount of food at big a group dinner

Raja Gupta

Partner

Sophie Hruza

Position: Vice President
Categories: REMOTE, RESEARCHERS, SENIOR LEADERSHIP

Hometown
Denver, CO

Education
University of North Carolina – Chapel Hill (BSBA)

Passionate about
Austin, TX, my puppy, and patio weather

What makes you a good researcher 
A genuine desire to understand people and what makes them tick

Guilty pleasure
True crime documentaries

Favorite quote
“No act of kindness, no matter how small, is ever wasted.” – Aesop

Sophie Hruza

Vice President

Steve Barnard

Position: Partner
Categories: ATLANTA, RESEARCHERS, SENIOR LEADERSHIP

Hometown
Deland, FL

Education
University of Florida (BS)
University of Tennessee (PhD)

Thinks
Life is your oyster!

What you do 
Help build and implement best practices

Passionate about
Not getting too out of shape, building/fixing things, my family

Guilty pleasure
Candy Crush

Steve Barnard

Partner

Tom Pfeil

Position: Founder & Partner
Categories: DURHAM, OPERATIONS, RESEARCHERS, SENIOR LEADERSHIP

Hometown
Haines City, FL

Education
University of Florida (BS in Marketing)
University of Texas (MBA)

Has been known to
Start juggling random stuff when the conversation drags

Most unique research topic
T.U.R.F. analysis on flavors of Slurpees at 7-11

Favorite thing about TLG
Linkers

Interesting milestone
As of 7/31/2021, I have worked at TLG for half of my life

Tom Pfeil

Founder & Partner

Tommy Galloway

Position: Partner
Categories: DURHAM, RESEARCHERS, SENIOR LEADERSHIP

Hometown
Durham, NC

Education
Appalachian State University (Majors in Mathematics and Statistics)
University of Georgia (MMR)

What you do 
Solve problems for clients

Has been known to
Find a trail in just about every city I go to

Guilty pleasure
Reality TV

Favorite quote
“It’s not your aptitude, but your attitude, that determines your altitude.” – Zig Ziglar

Tommy Galloway

Partner

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