Intelligence, Personality, & Talent.

You’ll be glad you’re working with a Linker.

Get to Know Us

Linkers are some of the brightest people you’ll ever meet.

They skip offers from big consulting firms to join our environment of smart, collaborative people who love a challenge and have the independence to meet client needs in ways big and small. After all, empowering people is the only means to smarter research and better service.

Andrew Borum

Position: Senior Vice President
Categories: DURHAM, RESEARCHERS, SENIOR LEADERSHIP

Hometown
Greensboro, NC

Education
Wake Forest University (BSBA)

Thinks
You must be yourself. It’s the only job no one else can do.

What you do
Uncover what people mean by what they say

Guilty pleasure
Disney World… as an adult

What’s at the top of your bucket list?
“Andrew’s Bucket List” (*underlined*)

Andrew Borum

Senior Vice President

Andrew Hunt

Position: Research Director
Categories: DURHAM, RESEARCHERS

Hometown
Greensboro, NC

Education
University of North Carolina – Chapel Hill (BA in Economics & Psychology)

Thinks
Do what you love and success will follow

What you do 
Make data approachable and insightful

What makes you a good researcher
My positive attitude and drive to keep learning from all of the incredibly smart Linkers I work with on a daily basis

Favorite quote
“What to do with a mistake: Recognize it, Admit it, Learn from it, Forget it.” – Dean Smith

Andrew Hunt

Research Director

Anthony Mathis

Position: Associate Project Manager
Categories: DURHAM, RESEARCHERS

Hometown
Louisville, KY

Education
Wake Forest University (BA in Communications)

Has been known to
Eat chicken tenders no matter how nice the restaurant

Favorite quote
“Be yourself. Everyone else is already taken!”- Oscar Wilde

Passionate about
Nature, sports, movies, self-love

Favorite thing about TLG
The people and our culture – Linkers have a knack for learning, problem solving, and socializing.

Anthony Mathis

Associate Project Manager

Becky Hutchinson

Position: Proposal Specialist
Categories: DURHAM, OPERATIONS

Hometown
Born in Jersey, grew up in Wisconsin, but call Raleigh, NC home!

Education
School of Communication Arts / Living Arts College

Passionate about
Making the most of my time with family and friends

Favorite quote
“Anyone who has never made a mistake has never tried anything new.” – Albert Einstein

What’s at the top of your bucket list?
Go to the Kentucky Derby and wear an amazing hat!

Favorite thing about TLG
The culture here is fun, flexible, supportive, and I am surrounded by brilliant people

Becky Hutchinson

Proposal Specialist

Beth Hurtt

Position: Vice President
Categories: DURHAM, RESEARCHERS, SENIOR LEADERSHIP

Hometown
Columbia, MD

Education
Wake Forest University (BS)
University of Georgia (MMR)

Thinks
If everyone is thinking alike, then somebody isn’t thinking

What makes you a good researcher
A curiosity about why people do/think/feel what they do

Has been known to
Play almost every recreational sport possible from kickball to dodgeball to pickleball

Favorite quote
“Nothing in life is to be feared. It is only to be understood.” —Marie Curie

Beth Hurtt

Vice President

Bethany Black

Position: Vice President
Categories: DURHAM, RESEARCHERS, SENIOR LEADERSHIP

Hometown
Buffalo, NY

Education
University of North Carolina at Chapel Hill (BA)
Johns Hopkins University (MA)

Thinks
Staying awake past 10 is overrated

Passionate about 
The Buffalo Bills

Top of your bucket list
Staying in a castle in Scotland

Guilty pleasure
Anything HGTV is showing, I’m watching

Bethany Black

Vice President

Brandon Richard

Position: Vice President
Categories: DURHAM, RESEARCHERS, SENIOR LEADERSHIP

Hometown
Elon, NC

Education
University of North Carolina – Chapel Hill (BSBA, BA in Econonmics)

What you do
Dig beneath the surface

Passionate about
Credit card points & loyalty programs

Has been known to
Eat fast food for an entire weekend in Japan

Most unique research topic
Heavy duty motor oil purchase drivers amongst large scale farmers…research conducted in an actual cornfield

Brandon Richard

Vice President

Dylan McCue

Position: Research Director
Categories: DURHAM, RESEARCHERS

Hometown
Saxapahaw, NC

Education
University of North Carolina – Chapel Hill (BA in Journalism/Advertising)

Passionate about
Making art, watching movies, eating food, going snowboarding, living for the moment

What makes you a good researcher
A knack for viewing situations through multiple lenses.

Favorite quote
“Life has become immeasurably better since I have been forced to stop taking it seriously.” – Hunter S. Thompson

Most interesting research topic
Onsite research with fitness trend leaders – watch out for that barbell!

Dylan McCue

Research Director

Elizabeth Breece

Position: Research Manager
Categories: DURHAM, RESEARCHERS

Hometown
High Point, NC

Education
University of North Carolina – Chapel Hill (BSBA)
Wake Forest University (MS in Business Analytics)

What makes you a good researcher
I’m passionate about data and details

Has been known to
Waterski without using my hands

Favorite quote
“When you stop getting better, you stop being good.”

Favorite movie
The Parent Trap

Elizabeth Breece

Research Manager

Elizabeth Sigarto

Position: Research Manager
Categories: DURHAM, RESEARCHERS

Hometown
Cary, NC

Education
University of North Carolina – Chapel Hill (BA in Economics, Minor in Asian Studies)

Passionate about
Different types of tea, cooking, and art

Has been known to
Have a pet hamster as an adult

Favorite quote
“Is the juice worth the squeeze?”

Most unique research topic
Creative concepts for a sleep disorder called idiopathic hypersomnia

Elizabeth Sigarto

Research Manager

Emily Hull

Position: Senior Research Manager
Categories: DURHAM, RESEARCHERS

Hometown
Amelia Island, FL

Education
Wake Forest University (BS in Business and Enterprise Management, Concentration in Marketing + Art History Double Major)

What you do
Identify patterns that matter

Passionate about
Finding joy in the little things

Has been known to
Set my office temperature to 82 degrees

What’s at the top of your bucket list?
Scuba dive in the south pacific

Emily Hull

Senior Research Manager

Ethan Good

Position: Senior Research Manager
Categories: DURHAM, RESEARCHERS

Hometown
Waxhaw, NC

Education
University of North Carolina – Chapel Hill (BSBA, BA in Economics)

Thinks
Out loud

What you do 
Tell stories with data

What makes you a good researcher
I care about discovering and communicating what is true

Passionate about
Specialty coffee and climbing rocks

Ethan Good

Senior Research Manager

Grant Morgan

Position: Associate Project Manager
Categories: DURHAM, RESEARCHERS

Hometown
Concord, NC

Education
University of North Carolina – Chapel Hill (BSBA, Minor in Spanish)

What makes you a good researcher
I don’t stop until I feel I have found the best answer to the question or the best solution to the problem

Has been known to
Work out during my lunch hour

Guilty pleasure
Cheerwine

What’s at the top of your bucket list?
Attend >50% of the F1 races in any given season

Grant Morgan

Associate Project Manager

Jeff Whiteside

Position: Vice President
Categories: DURHAM, RESEARCHERS, SENIOR LEADERSHIP

Hometown
Raleigh, NC

Education
University of North Carolina – Chapel Hill (BSBA, Minor in Spanish)

What you do 
Listen with all five senses

Guilty pleasure
Reading cookbooks like novels

Favorite quote
“Whatever you do, take care of your shoes.” – Phish

Favorite thing about TLG
The ability to solve challenging business problems while wearing flip flops and a trucker hat

Jeff Whiteside

Vice President

Jessica Caffrey

Position: Senior Vice President
Categories: DURHAM, RESEARCHERS, SENIOR LEADERSHIP

Hometown
I’ve moved a lot, but I now claim Raleigh, NC!

Education
University of North Carolina – Chapel Hill (BSBA)

Thinks
Life is about balance

Has been known to
Accidentally snort when I laugh too hard

Favorite quote
“I’d rather live with a good question than a bad answer.” —Aryeh Frimer

Most interesting research topic
Anything onsite in people’s homes – it’s always fascinating what they’ll reveal

Jessica Caffrey

Senior Vice President

Jessica Kleinfelder

Position: Associate Project Manager
Categories: DURHAM, RESEARCHERS

Hometown
Waxhaw, NC

Education
University of North Carolina at Chapel Hill (BA Journalism)

What makes you a good researcher?
My attention to detail and “can-do” attitude

Guilty pleasure
Below Deck & a Cookout milkshake

Favorite movie
Mamma Mia!

Passionate about
Cold brew coffee, connecting with people, and exploring new places

Jessica Kleinfelder

Associate Project Manager

Jim Pullen

Position: Partner
Categories: DURHAM, OPERATIONS, RESEARCHERS, SENIOR LEADERSHIP

Hometown
Warrensburg, MO

Education
Washington University (BSEE)
Vanderbilt University (MBA)

Thinks
Understand first, then seek to be understood

Passionate about
My family, the outdoors, and lifetime learning

What makes you a good researcher
I channel the voice of the customer, even when they may be speaking an uncomfortable truth.

Guilty pleasure
Baking

Jim Pullen

Partner

Johnna O’Neal

Position: Qualitative Project Coordinator
Categories: DURHAM, OPERATIONS

Hometown
Burlington, NC

Education
University of North Carolina – Greensboro (BA in Psychology & Communications)
Liberty University (MA in Human Services)

Thinks
You should never stop asking why

What makes you a good at your job
Being organized, a team player, and willing to help fill in gaps

Has been known to
Make a to-do list for my to-do list

Guilty pleasure
Watching Golden Girls

Johnna O’Neal

Qualitative Project Coordinator

Julie Heideman

Position: Research Director
Categories: DURHAM, RESEARCHERS

Hometown
Asheville, NC

Education
University of North Carolina – Chapel Hill (BSBA)

What you do
Listen deeply

Passionate about
Family, my golden retriever Maple, and finding the best restaurants wherever I travel

What makes you a good researcher
I’m naturally curious and love figuring out the why and what that means for my clients.

Favorite book
Love a good thriller/’whodunnit’ book that I inevitably finish in one sitting

Julie Heideman

Research Director

Kade Sutton

Position: Associate Project Manager
Categories: DURHAM, RESEARCHERS

Hometown
Clinton, NC

Education
University of North Carolina – Chapel Hill (BA in Public Policy)

Guilty pleasure
Watching Footloose or Pitch Perfect

Favorite quote
“Wealth can also be that attitude of gratitude with which we remind ourselves every day to count our blessings.” – Chris Gardner, The Pursuit of Happiness

What makes you a good researcher?
I love asking questions that seem impossible to answer.

Thinks
Pushing yourself outside of your comfort zone is the only way to grow.

Kade Sutton

Associate Project Manager

Laura Bayzle

Position: Partner
Categories: DURHAM, RESEARCHERS, SENIOR LEADERSHIP

Hometown
O’Fallon, IL

Education
Wake Forest University (BA)
Duke University (MBA)

What you do 
Gather, distill, inspire

Passionate about
Learning about the world around me

Has been known to
Sing karaoke to Madonna and Eminem

Most unique research topic
Observing hotel housekeeping cleaning behaviors

Laura Bayzle

Partner

Lauren Yankes

Position: Vice President
Categories: DURHAM, RESEARCHERS, SENIOR LEADERSHIP

Hometown
Durham, NC

Education
University of North Carolina – Chapel Hill (BSBA)

Passionate about
Skincare and tacos

What makes you a good researcher
I stay focused on the big picture, tailoring every question, framework, and team discussion to advance the overarching strategy

Favorite quote
First consider how something can work before considering how it can’t

What’s at the top of your bucket list?
Scuba dive between the tectonic plates near Iceland

Lauren Yankes

Vice President

Liz Kemp

Position: Research Director
Categories: DURHAM, RESEARCHERS

Hometown
Knoxville, TN

Education
University of North Carolina – Chapel Hill (BA in Media & Journalism)

Thinks
Life is short. Buy the shoes!

What makes you a good researcher
I’m positive, patient, and always persistent

Has been known to
Finish an entire novel in one sitting

Favorite thing about TLG
Our inimitable “secret sauce” is the coalition of Linkers, culture, team-based learning, and synergistic working environment that enables us to consistently be one of the best places to work

Liz Kemp

Research Director

Makenna Roth

Position: Research Manager
Categories: DURHAM, RESEARCHERS

Hometown
Highlands Ranch, CO

Education
Wake Forest University (BS in Business & Enterprise Management)

Thinks
Mini M&M’s are far better than the regular sized ones

What you do 
Amplify the customer’s voice

Has been known to
Menu stalk every restaurant I plan on eating at

Guilty pleasure
Justin Bieber’s Christmas album

Favorite quote
“Plan in decades, think in years, work in months, live in days.”

Makenna Roth

Research Manager

Matthew Humphries

Position: Senior Research Director
Categories: DURHAM, RESEARCHERS

Hometown
Winston-Salem, NC

Education
University of North Carolina – Chapel Hill (BA)

What you do 
Craft meaningful conversations

What makes you a good researcher
I have a knack for asking very tough questions in an easily-accessible manner

Guilty pleasure
House Hunters

What’s at the top of your bucket list?
Visit all 7 continents (coming after you, Antarctica!)

Matthew Humphries

Senior Research Director

Megan Waters

Position: Research Manager
Categories: DURHAM, RESEARCHERS

Hometown
Jacksonville, FL

Education
University of North Carolina – Chapel Hill (BSBA, BA in Media & Journalism)

Thinks
Growth and discomfort go hand in hand

Has been known to
Write something on a to-do list I’ve already done just to be able to cross it out

Guilty pleasure
Cold pizza for breakfast

Favorite quote
“What we know matters, but who we are matters more.” -Brené Brown

Megan Waters

Research Manager

Melia Whiteside

Position: Vice President
Categories: DURHAM, RESEARCHERS, SENIOR LEADERSHIP

Hometown
Charlotte (The Queen City), NC

Education
University of North Carolina – Chapel Hill (BSBA)

Has been known to
Surprise people with my big personality

Most unique research topic
Observing pacemakers being implanted in the operating room

Favorite thing about TLG
I call the people I work with “my friends” before “my co-workers”

Melia Whiteside

Vice President

Melissa Pfeil

Position: Senior Vice President
Categories: DURHAM, RESEARCHERS, SENIOR LEADERSHIP

Hometown
Washington, NC

Education
UNCW (BS in Marketing)
UGA (MMR)

What you do
Inform strategic decisions

Passionate about
Connecting with others

What makes you a good researcher
The ability to find hidden patterns in data

Guilty pleasure
A balanced mix of 90’s rap and yacht rock

Melissa Pfeil

Senior Vice President

Mike Buck

Position: Senior Data Manager
Categories: DURHAM, OPERATIONS

Hometown
Winston-Salem, NC

Education
University of North Carolina – Charlotte (BSBA, Concentation in Marketing)

What makes you good at your job
Years of experience, problem solving skills, and an ability to work well under pressure

Has been known to
Enjoy a beverage or two at home while playing music quite loudly

Guilty pleasure
I’ve had a weird interest in herpetology since I was a kid

Favorite quote
“There are no solutions. There are only trade-offs.” -Thomas Sowell

Mike Buck

Senior Data Manager

Mike Morse

Position: Vice President
Categories: DURHAM, RESEARCHERS, SENIOR LEADERSHIP

Hometown
Greensboro, NC

Education
University of North Carolina – Chapel Hill (BA in Economics)

Passionate about
Trying to live in the moment

What makes you a good researcher 
I listen more than I speak

Has been known to
Hit MLB games after research whenever the home team is in town

Favorite quote
“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” – Ferris Bueller

Mike Morse

Vice President

Nick Mangine

Position: IT Systems Architect
Categories: DURHAM, OPERATIONS

Hometown
Chittenango, NY

Education
North Carolina State University (BA)

Passionate about
Good ideas

What makes you good at your job
I believe that technology is here to serve people

Guilty pleasure
Really geeky board games

Favorite thing about TLG
The constant drive to be better

Nick Mangine

IT Systems Architect

Nicole Morgan

Position: Director, Project Initiation
Categories: DURHAM, OPERATIONS

Hometown
Raleigh, NC

Education
University of North Carolina – Chapel Hill (BA in Psychology)

Passionate about
My family, cooking, home decor, reading

What makes you good at your job
I’m super type A

Most interesting research topic
Definitely people’s laundry habits and stain problems—most memorable sighting: one man’s “eating shirt”

What’s at the top of your bucket list?
Cooking classes in Italy

Nicole Morgan

Director, Project Initiation

Nikki Meyer

Position: Senior Research Manager
Categories: DURHAM, RESEARCHERS

Hometown
Wilmington, NC

Education
University of North Carolina – Chapel Hill (BA)
Michigan State University (BS)

What makes you a good researcher
Always being adaptable and trying to see things from different points of view

Has been known to
Shop a lot and then return 80% of it

Favorite quote
“The best way out is always through.” – Robert Frost

What’s at the top of your bucket list?
Scuba dive the Great Barrier Reef

Nikki Meyer

Senior Research Manager

Parks Tompkins

Position: Senior Research Manager
Categories: DURHAM, RESEARCHERS

Hometown
Wilmington, NC

Education
University of North Carolina – Chapel Hill (BSBA)

Thinks
The more you get lost, the more places you get to see

What makes you a good researcher
I love learning new things, and I’m good at sharing what I learn

Has been known to
Consume more ketchup than the average American family

Guilty pleasure
Survivor

Parks Tompkins

Senior Research Manager

Rachel Cooper

Position: Associate Project Manager
Categories: DURHAM, RESEARCHERS

Hometown
Marietta, GA

Education
Wake Forest University (BA in Psychology)
Wake Forest University School of Business (MS in Management)

Passionate about
Pasta, planners, and personality tests (ask me all things Enneagram!)

Favorite thing about TLG
The collaborative culture – Linkers are genuinely invested in the growth of one another, and it is a privilege to get to work alongside and learn from such passionate, talented people. (Oh, and the kitchen fully stocked with snacks is pretty nice too!)

Has been known to
Write “make to-do list” at the top of my to-do list, just so I can cross it off for a sense of accomplishment

What’s at the top of your bucket list?
Hot air ballooning in Cappadocia

Rachel Cooper

Associate Project Manager

Raven McCorkle

Position: Associate Project Manager
Categories: DURHAM, RESEARCHERS

Hometown
Denver, NC

Education
Wake Forest University (BA in Sociology, Concentration in Business & Society, Minor in Communications)

Thinks
There’s a playlist for everything

Has been known to
Restart a song because I missed the “good part”

Guilty pleasure
True crime podcasts – something about them is very soothing

Favorite quote
“No rain, no flowers!”

Raven McCorkle

Associate Project Manager

Rebecca Bergen

Position: Senior Proposal Specialist
Categories: DURHAM, OPERATIONS, RESEARCHERS

Hometown
Atlanta, GA

Education
Elon University (BA in Strategic Communications, Minor in Business Administration)

Passionate about
True crime, skincare, music, and self improvement

Guilty pleasure
Celebrity gossip, gummy candy, and the Jonas Brothers

Favorite thing about TLG
The people. The Link Group is my second family!

What’s something you learned recently?
How to solve a Rubik’s cube in under two minutes

Rebecca Bergen

Senior Proposal Specialist

Shep Zoutewelle

Position: Research Manager
Categories: DURHAM, RESEARCHERS

Hometown
Charlotte, NC

Education
University of North Carolina – Chapel Hill (BSBA)

Thinks
Pineapple should never go on pizza

Passionate about
Black coffee & the conversation that goes with it

Has been known to
Play with every dog in the office despite my dog allergy

Guilty pleasure
T Swift, particularly 1989 & Red

Shep Zoutewelle

Research Manager

Spencer Amos

Position: Associate Project Manager
Categories: DURHAM, RESEARCHERS

Hometown
Morganton, NC

Education
University of North Carolina – Chapel Hill (BA in Communication Studies)

What makes you a good researcher
Practice being a sounding board. I love to share ideas and work with my team to find the best solution.

Guilty pleasure
People watching!

Favorite movie
Star Wars

What’s at the top of your bucket list?
See the White Cliffs of Dover

Spencer Amos

Associate Project Manager

Sydney Blackert

Position: Associate Project Manager
Categories: DURHAM, RESEARCHERS

Hometown
Cary, NC

Education
North Carolina State University (BA Foreign Languages and Literature Minor in Business Administration)

Thinks
Be where you are. Not where you think you should be.

Favorite thing about TLG
The entrepreneurship the company allows for its employees to make their own decisions and the collaboration and team aspect of everything we do!

Passionate about
Fitness, family, and food!

Favorite book
The Great Gatsby

Sydney Blackert

Associate Project Manager

Tom Pfeil

Position: Founder & Partner
Categories: DURHAM, OPERATIONS, RESEARCHERS, SENIOR LEADERSHIP

Hometown
Haines City, FL

Education
University of Florida (BS in Marketing)
University of Texas (MBA)

Has been known to
Start juggling random stuff when the conversation drags

Most unique research topic
T.U.R.F. analysis on flavors of Slurpees at 7-11

Favorite thing about TLG
Linkers

Interesting milestone
As of 7/31/2021, I have worked at TLG for half of my life

Tom Pfeil

Founder & Partner

Tommy Galloway

Position: Partner
Categories: DURHAM, RESEARCHERS, SENIOR LEADERSHIP

Hometown
Durham, NC

Education
Appalachian State University (Majors in Mathematics and Statistics)
University of Georgia (MMR)

What you do 
Solve problems for clients

Has been known to
Find a trail in just about every city I go to

Guilty pleasure
Reality TV

Favorite quote
“It’s not your aptitude, but your attitude, that determines your altitude.” – Zig Ziglar

Tommy Galloway

Partner

YiMing Zheng

Position: Research Director
Categories: DURHAM, RESEARCHERS

Hometown
Charlotte, NC

Education
University of Birmingham, UK (MS)
University of North Carolina – Charlotte (PhD)

Thinks
A good beginning is halfway to success!

Has been known to
Make delicious food for family & find a tea store in every city I visit

Favorite movie
Titanic

What’s at the top of your bucket list?
Visit every national park in the US

YiMing Zheng

Research Director

Zach Robinson

Position: Associate Project Manager
Categories: DURHAM, RESEARCHERS

Hometown
Winston-Salem, NC

Education
Wake Forest University (BA in Economics, Minor in Entrepreneurship)
Wake Forest University School of Business (MS in Management)

Thinks
There is always a silver lining

Favorite quote
“You must expect great things of yourself before you can do them.” – Michael Jordan

Favorite movie
Wedding Crashers

What’s at the top of your bucket list?
Base jumping

Zach Robinson

Associate Project Manager

Contact Us

Ready to talk to the right researcher?

We typically work directly with end-clients! Tell us more about you and the work you’re looking to do, and we’ll have the Linker with the right expertise reach out directly. There’s no sales team at The Link Group, so you’ll get direct & personal attention from a researcher right away, and you can see for yourself what smarter research and better service feels like. 

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